The reason for my decision to use SoundCloud as the primary source of music for Neuepolis (the music-literary blog, not the band) is quite simple, and can be reduced down to a couple of bullet points.
- SoundCloud appears to be fairly stable as a company (it won’t just vanish or be acquired, as opposed to HypeMachine (much as I like it, SoundCloud is the safer pick).
- Stability of the audio source is another important consideration as well. YouTube tends to have quite a lot of problem in terms of music being taken down unless they are on the official musician/band’s channel (VEVO brand/channel), or due to the various changing policies of YouTube.
- It integrates pretty well into Tumblr (
smaller player than a YouTube video and the Spotify player(no longer so, as of the 30th of January, 2014)) and is accessible independently (doesn’t require external clients (e.g. Spotify) to be open).
- Miscellaneous: Seeing the audio waves is pretty cool.
- Most importantly – I want the music to be immediately playable when my readers(?)/listeners stumble on a particular song review on Neuepolis, without having to have Spotify open, and to have signed up for Spotify.
- Fairly neutral ecosystem – artists voluntarily put their music on SoundCloud, for promotional or other purposes, and as such, SoundCloud does not have to pay royalties for it (hence the immediately playable part applies). As such, if Spotify (sadly), Rdio, the new Beats Music, …, closes down, the music will be gone, hence the Neuepolis posts will have to be reworked completely (or removed.
So that’s that. I’ll possibly review this policy in a years’ time, if Spotify changes its mind about letting people play tracks online (without opening or having their Spotify client open).
Until then, the decision is pretty simple – SoundCloud it is.